With all the recent changes made by Google I wonder what search engine optimisation really means anymore? No doubt the huge business structure that grew out of the early clamour to please the search-engine bots will try to convince us to buy their expertise and products, but do we really need them now content is King, or supposed to be?
To be perfectly honest I am more confused than ever. I have run around like a blue-arsed fly trying to make sure my sites are in order and that the links I have built up are not over optimised, and so considered as spam. It would be nice to report that all this effort has suddenly propelled my site, Learn to Play World of Warcraft (https://learn-to-play-wow.blogspot.com/), zooming up the page rank and sees me at the top of Google search results, but it has not :-( In fact it seems some of my apparently spammy links are the best for traffic hits, and that the long tail is just a story.
I still cannot understand why my site name does not show up on search results. The actual name and not the web address. I know there is a lot of competition, but many of the search results shown are poor content sites, or sites that have not had any new content added for years. This whole business has got me baffled and thinking it is just for insiders, and is just another big con.
What do you guys think? Are you currently successful? If so, what are your secrets?
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